When It Cuts Into Your Game, The Recession Is Going Too Far

Golf is a game that builds character and the powers of concentration. It takes patience, persistence and a drive to improve. Therefore, it’s an important part of many executives lives. Yet, some of those execs are cutting back on rounds and the travel often associated with a golf outing.
According to Ad Age, ad execs are not exempt from this curtailing:

Miles Nadal, chairman-CEO of ad holding company MDC Partners, an avid golfer known to play with Wall Street buddies says, “In terms of the message it sends to your organization — especially when you’re setting a tone about discretionary spending and in an environment where clients are extremely discriminating with how you’re spending your dollars — it doesn’t show well if you’re investing in golf events.”

Okay fine, but when you go to the next 4As meeting you can tee it up big time. Right?

“We’re very conscious and respectful of agencies’ training and travel budgets during this tough economy, and we’ve programmed our national conferences as serious meetings for serious times,” said a spokesman for the American Association of Advertising Agencies. “In the past, the 4A’s held meetings at resorts and featured golf tournaments. While our CEO, Nancy Hill, is a pretty good golfer, golf isn’t high on her agenda right now.”

Serious meetings for serious times? Gag me.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.