Ad People Helping Ad People

As the economy made its turn for the worse last November, execs at Toronto agency Huxley Quayle von Bismark started receiving a mountain of resumes.
Given that they are sensitive people, an idea popped into their heads. Just One Project is the result.
According to The Globe and Mail and Ad Age, Just One Project encourages clients to put the agency on, you guessed it, “just one project.” They in turn will put a freelance team on the job.
So far over 300 unemployed ad professionals have sent their credentials to Huxley Quayle von Bismark with the hope of landing a Just One Project project.
Additionally, two national media companies in Canada have offered special deals for advertisers that assign projects to the initiative.
No word yet on which clients are stepping up to the Just One Project plate, although it’s clear they’ll benefit from positive WOM and press when they choose to do so.
See The Globe and Mail’s video report, as well.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.