Top Brands Are The Land of Real Value

There are times when Mad Men let doubt creep in. Times when they wonder if their investment in advertising is well spent.
If you’re suffering from such thoughts, maybe this will help…
According to Market Watch, America’s Top 100 brands (as ranked by BusinessWeek and InterBrand) generated a 31% return from 2000 through 2008, while the S&P 500 left you with losses to the tune of 28%. This, despite big losers in the group like AIG, Merrrill Lynch, Citigroup and Ford.
Top 10 performers 2000-2008 total return

    Volkswagen/Audi – 702%
    BlackBerry – 427%
    Marlboro – 355%
    Google – 262%
    Pizza Hut/KFC – 247%
    Apple – 232%
    Nintendo – 168%
    Smirnoff – 145%
    Danone – 140%
    Accenture – 137%



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.