This year, AdPulp.com moved away from being an ad-supported site. The site currently carries no ads at all. We are now 100% publisher supported. We no longer take paid posts, although the offer is there to do so literally every day. And we no longer place banners or text ads on the site. I pay for the web hosting and I give my time to this project, which is now in its 13th year. The big news that I'd like to …
Client Dollars Are Flowing To Digital In A Big Way
The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues confirm the growing importance of interactive for brand …
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Brand Activation Is A Global Movement
Once upon a time, I lived in Chicago and I spent some time freelancing for Frankel. Bud Frankel was a pioneer in sales promotion, and I thought it was pretty cool to see him walking the halls as Chairman of the firm he founded, led and eventually sold. The sales price in 2000 was estimated at $140 to $150 million, and Mr. Frankel owned 70% of the company at the time. Frankel was eventually folded into Arc …
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LinkedIn Stock Price Down 45% from All Time High Last Fall
Do you smell that smell? I believe a degree of odiferous air has been let go from the social media bubble. According to USA TODAY, LinkedIn reported a 46% rise in first-quarter revenue, to $473.2 million, but a loss of $13.3 million. The news sent LinkedIn shares down 2% in after-hours trading, to $159.02. Its stock, meanwhile, is down about 40% from its all-time high of $257.56 per share in September. …
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Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good
Taco Bell encouraged real men with a famous name to testify! "I am Ronald McDonald and I love Taco Bell's new breakfasts," several real Ronalds repeat into the camera. Post by AdPulp. This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD's currently dominates with 31 percent of …
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Search Advertising Is Digital’s Big Dog
I don't always look at bar graphs, but when I do... I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there is in the digital camp. Digital is dominated by search advertising. The rest of the digital ad …
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Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp. I posted this new Adobe commercial from …
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Offshore Tax Shelters A Problem For Apple, But Not The Only One
Congress has been getting up in Apple's face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company's parts. A brand is what a company believes and what a company does; therefore, Apple's brand is tarnished via its tax avoidance problem, whether the moves are technically legal or not. According to CNET, "Congressional investigators released …
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