The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T
he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings.
“These landmark revenues confirm the growing importance of interactive for brand marketers to reach consumers who are increasingly spending their time on digital screens,” said David Doty, Executive Vice President and CMO, IAB.
The following chart highlights quarterly ad revenue since 1996; dollar figures are rounded.
The growth is consistent and impressive. The question is how sustainable is the growth?