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Advertising News and Know-How
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency and client (that sustained the agency business for decades) is one of the topics adressed by Mirco …
Continue Reading about Are You A Counselor to Brands? Or A Circus Freak Out On Loan? →
Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter & Gamble and Unilever are members of the Global Alliance …
Continue Reading about Common Problems Call for Comprehensive Solutions →
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …
Continue Reading about Bud Light Introduces A New Generation To A Classic Strain of Comedy →
Money talks. But what does money say? That's what people pay thousands of dollars to find out by attending elite conferences and/or annual shareholder meetings. Witness... Hot Takes from the Arizona Desert Bond Capital founder and former Kleiner Perkins general partner Mary Meeker delivered her Internet Trends Report for 2019 at Vox/Recode’s Code Conference at The Phoenician in Scottsdale, Ariz. on Tuesday. The …
Continue Reading about When Mary Meeker Speaks, Astute Marketers Listen →
The Googs wants to do no harm. But monopolies, by definition, do harm. And when it comes to delivering news to your digital doorstep, the Mountain View-based technology company has no equal. Last year, Google made $4.7 billion from its news products. The journalists who create that content deserve a cut of that $4.7 billion, said David Chavern, the president and chief executive of the News Media Alliance, …
Continue Reading about Thanks to Their Newsopoly, Google Is Minting Money →
Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client's claims. Accenture has also filed a motion to dismiss Hertz’s claim under the Florida Deceptive and Unfair Trade Practices Act and is intending to assert counterclaims for payment …
Continue Reading about Accenture Fumbles, Loses Game; Hertz Is Pissed →
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett's speech that no recap is going to suffice. I will pull a few gems forward for your consideration, however. Here's one...have you heard the name Edward …
Continue Reading about Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy →
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