Mr. Wolfdog Not A Descendant of White Fang (Or Man on a Horse)

Dog videos are really freaking popular online, but not as popular as cat videos. Which is good, because the new marketing guru at Old Spice isn’t a cat, he’s a Wolfdog. If he was a Tigercat, that would be too obvious, pandering even. But a Wolfdog, a Wolfdog has legs. Oh, and like ETrade’s talking […]

Hey Ad Man, What Business Are You In? #Rhetorical

I don’t know if ad grunts are any more likely to complain about work than any other profession, but I do know we find plenty to complain about: unreasonable timelines and budgets, long hours, okay pay, testy clients and account directors, unnecessary attitudes from the creative department, mindless focus on the minutia, and so on. […]

Clean Is The New Black

Here is some exceptionally good news. According to Digiday, The Banner Industrial Complex Under Threat. “From a publisher’s standpoint, there really is no choice but to go this way,” said David Payne, Gannett’s chief digital officer, of the move away from the banner. “I think we’ve all proven over the last 12 years that the […]

Can Analog Thinking Shake Up Our Digital World?

If you’re a rock fan, I highly recommend you check out “Sound City,” a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to make great music, but in the movie we hear musicians lament the brilliant imperfections of old-school recording methods. […]

Guest Post: The Utility In QR Codes Misunderstood and Undervalued

This is a second guest post from Peter Levitan, a Baby Boomer with a new book out about Baby Boomers offing themselves before they go broke. Agencies and their clients are slow on the uptake when it comes to fully valuing all that technology can deliver, namely a better customer experience. That’s the rap. But […]

To Cook A Pizza, You Need An Oven

Deutsch LA is “conceiving and developing digital products at an affordable cost” under its newly hatched Invenionist label. According to Adweek, Winston Binch, the agency’s chief digital officer, says, “We think great advertising can do a whole lot for a brand, but remarkable products are the best ads.” “Sometimes we feel like the best way […]

Serve Content Via Technology For Brands

People who build things online have little need for, nor love for advertising. Facebook’s Jeff Hammerbacher put it this way: “The best minds of my generation are thinking about how to make people click ads. That sucks.” Todd Garland, founder of BuySellAds, in a piece for The Next Web aims to persuade propeller heads otherwise. […]

Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]