Facebook blows technicolor chunks. Let's count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. Facebook is the world's largest excuses factory. The San Jose Mercury News has a good overview of the legal case against Facebook that was …
Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA”
Åsk Wäppling is a warrior in the midst of a legal battle to preserve 20 years of her digital work. Thanks to the Digital Millennium Copyright Act and the lawyers who misuse it to intimidate everyday citizens, Adland.tv is now offline. DMCA criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works (commonly known as digital …
Continue Reading about Åsk Wäppling’s Adland Torpedoed By “Nuisance DMCA” →
Content Kings and the Never Contented: A Modern Fable in Reruns
Gary Vee. The guy manages to get our attention. Furthermore, he manages to get paid for the attention he gathers. Gary Vee had my both attention and my respect when he was the wine guy blowing up the business of wine reviews on YouTube. Since that time, he’s moved into the ad world. My world. Maybe your world too. It’s Advertising Week in NYC and Gary Vee Is on the Mic Gary Vee wants to buy the New York Jets …
Continue Reading about Content Kings and the Never Contented: A Modern Fable in Reruns →
Go Ahead, Rip the Bandages Off Your Digital Daydreams
It's #FlashbackFriday. Let's return in time to August 31, 1997. On this day, Tom Peters' article, "The Brand Called You" was published in FastCompany. Peters is a famous consultant, speaker, and writer. Nevertheless, the thinking in his seminal piece has not aged well. Let's have a look: ...You’re not defined by your job title and you’re not confined by your job description. Starting today you are a …
Continue Reading about Go Ahead, Rip the Bandages Off Your Digital Daydreams →
Are You A Counselor to Brands? Or A Circus Freak Out On Loan?
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency and client (that sustained the agency business for decades) is one of the topics adressed by Mirco …
Continue Reading about Are You A Counselor to Brands? Or A Circus Freak Out On Loan? →
Redirection Is The New Black
Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
Common Problems Call for Comprehensive Solutions
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter & Gamble and Unilever are members of the Global Alliance …
Continue Reading about Common Problems Call for Comprehensive Solutions →
Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …
Continue Reading about Bud Light Introduces A New Generation To A Classic Strain of Comedy →