Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building the agency of the future, using data, content, and …
John Wanamaker’s Cutting Comments Continue To Slice
At the end of the 19th century, a prominent Philadelphia merchant lacked faith in his advertising investment. "I know half the money I spend on advertising is wasted, but I can never find out which half,” said John Wanamaker. John Wanamaker opened and operated the first department store in Philadelphia. Wanamaker also created the first price tag, the first full-page ad, and the money-back guarantee. He also spent a …
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Is Google Anti-Labor? Google It!
Are today's technology titans the new monopolies? Do the filthy rich executives say one thing and do another? Or are Silicon Valley and its satellite cities (like Austin) geek utopias where abundance is the rule? When evaluating the titan's there are many angles to take from the customer's perspective, privacy invasion being foremost among them. But what about the people who work for Facebook, Amazon, Apple, …
When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer
If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let's hear from a man who knows a lot about state-sponsored lies, former chess champion of the world, Garry Kasparov. Kasparov grew up in a totalitarian state, where the news was …
California Dreamin’ On Such A Winter’s Day
Does digital advertising work as intended? Several loud, convincing voices say no. This is what Econsultancy says: "The fact that some of the brightest, most qualified minds in the industry are admitting that digital advertising’s supposed efficacy is more myth than reality isn’t likely to dent advertisers’ faith in digital ads. But savvy advertisers might rethink their approach to digital channels." Why do …
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How’s The Job Search Going?
When you're in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, "Hey, have you tried Indeed?" For the job seeker, it's the kind of question that can make one want to sink deep into a tub. https://youtu.be/MSbE6kFT_Go "Yes, thanks friend. My resume is on Indeed and I have email alerts all set up, so all the awesome jobs I might want are …
Media Expert, Simon Peel, Helps Get Adidas on the Right Page
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and underinvested in brand marketing, as told by Simon Peel, the athletic brand's global …
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Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, he is critical of Mark's choices and the unnatural powers afforded to him. …
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