Adpulp

Advertising News and Know-How

You are here: Home / Archives for Digital

Digital

By

Brand Loyalty Is Tough To Measure, Until You Convert It Into Sales

James Cherkoff of Modern Marketing has a new and interesting take on David Ogilvy's admonition, "We sell, or else." That most crucial aspect of markets and marketing, the Point-Of-Purchase (P-o-P) is changing quickly and in some very surprising ways. In doing so, this shift is throwing light on some long-standing weaknesses of the marketing industry, whilst throwing down new challenges. Even the forward-looking …

Continue Reading about Brand Loyalty Is Tough To Measure, Until You Convert It Into Sales →

By

Not Your Father’s Creative Execution

Buick's new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick's new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, "To create the site, we had access to GM's still photographs and no …

Continue Reading about Not Your Father’s Creative Execution →

By

Digi Dollars

Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. "It's a watershed moment," says the study's lead author, Outsell vice president Chuck Richard. Outsell's annual advertising and …

Continue Reading about Digi Dollars →

By

Listening To The Listeners

Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …

Continue Reading about Listening To The Listeners →

By

Conversation Starters – What Brands Are Made Of

Mahesh Murthy, founder of Pinstorm and a venture capitalist at Seedfund, writing in The Wall Street Journal asks if your brand is "remark-worthy." Because it's kind of difficult to start a conversation around the brand if it isn't. When someone talks about your offering, is there a 10-second sound bite that is "re-tweetable" on Twitter? If not, go back to basics and craft a simple, clear hook that that sets you …

Continue Reading about Conversation Starters – What Brands Are Made Of →

By

Fighting Words

PORTLAND--It's a drizzly Thursday afternoon, but inside Paddy's Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight--the strategic marketing firm he launched last year with Justin Spohn and Rob Shields--is holding court. He asked me to join him in order to practice his agency's pitch. I said yes because I like Dave, he promised me beer(s) and I'm curious about Fight's …

Continue Reading about Fighting Words →

By

What Clients Really Think

RSW/US, a Cincinnati-based consultancy that helps agencies hone their new business development efforts, asked marketing execs at 200 companies including Nestle, Pfizer, Kraft Foods, Colgate-Palmolive, Hilton and Harrah's 23 questions about their agencies. Here's one of the questions and several random answers pulled directly from the report. Q. If you had one piece of advice to give to agencies about their marketing …

Continue Reading about What Clients Really Think →