The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010. According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of …
A Handset For Illustrators And People Who Like To Draw
According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ‘S’ pen that allows for detailed drawings and sketches. The "Create My Tweet" campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here's a bit more content from Rose Stallard... I like the campaign, …
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Enough With “The Press Room” Approach To Web Design
You have 48 hours to come up with a new "daring and forward-thinking" website for a pop star. Go. That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person. Wow, what a bonus for the teams that solve a riddle few have ever mastered before. I'm curious, as you …
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Who Makes More Noise? Brands With Big Budgets or The Citizens of The Digiverse?
Misguided digital strategies have created "huge volumes of noise, which is polluting the digital world and making it harder for brands to be heard — presenting a major challenge for businesses trying to enter into dialogue with consumers online," according to a new study from WPP's TNS unit. Noise is one way to look at it. However, if you're the one Tweeting about being bumped from a flight or the loud hotel or …
Any Client Can Score By Running The Digital Media Playbook
I've worked for a number of small agencies during my career. And nearly all of them struggled to provide some extra knowledge for their clients. To serve as some sort of trusted advisor, so to speak. Seattle-based Williams-Helde Marketing Communications operates a little differently, bringing to its clients and the public a good repository of knowledge with its annual Digital Media Playbook. The Digital …
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SocialVibe And Their Brand Partners Hope To Earn Your Attention
Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit. SocialVibe provides a measurable form of brand marketing with its so-called "engagement ads." "Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable in a world of unlimited capacity," says Samit. ...the flood of …
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Make Media Complexities Simple, Make A Lot of Money
I've been reading a lot of articles about the lack of talented people willing or able to work in the fast changing advertising business these days. Here's one point of view from The New York Times: A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma is particularly acute for jobs that require hard-core quantitative, …
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Digital Talent Needs More Than A Job. But All Talent Does.
Some days I really think I live in an echo chamber. Because I saw this article by HUGE CEO Aaron Shapiro tweeted and posted many times today. Entitled "Why Digital Talent Doesn't Want To Work At Your Company," Shapiro makes many strong points. His conclusion: You need them more than they need you. Demand for their services is so high, they can afford to be finicky. If they don’t like where they’re working, …
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