Enough With “The Press Room” Approach To Web Design

You have 48 hours to come up with a new “daring and forward-thinking” website for a pop star. Go.

That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person.

Wow, what a bonus for the teams that solve a riddle few have ever mastered before.

I’m curious, as you must be….what is a “daring and forward-thinking” website made of?

Her current site is formatted like a blog, and features Beyonce-related news and several of her music videos. In other words, it is expected. What’s the unexpected? Entertainers and ad peeps alike need to know.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.