Are you up on GIPHY, the free app that allows you to create GIFs from anything? Okay, okay, you love GIPHY too. I understand. You work in advertising, and it's your job to explore the depths of what is possible with all advances in communications technology. A GIF IS WORTH 1000 FEELS https://youtu.be/hEjd1QxggQc The talkshow meets infomercial meets viral video above was directed by Dark …
Client Dollars Are Flowing To Digital In A Big Way
The Interactive Advertising Bureau (IAB) today announced that U.S. internet ad revenues have set a new first quarter high at $15.9 billion in Q1 2016, outpacing last year’s Q1 record-setting $13.2 billion. T he 21 percent year-over-year jump represents the sharpest spike in four years when compared to other first quarter earnings. “These landmark revenues confirm the growing importance of interactive for brand …
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Does It Work? Focuses on Digital Marketing Effectiveness and Much More
When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane Atchison and Jason Burby had similar thoughts, and they use Dumb Ways to Die as the jumping-off point for discussion in their new book …
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These Ads Are Impossible To Skip, They’re Already Over
Skipping is for school children and web surfers. Be that as it may, you're not going to skip this pre-roll advertising from GEICO. http://youtu.be/pvcj9xptNOQ http://youtu.be/8Dvx060Rx3g I don't know about you, but I'm disrupted. Nice work, The Martin Agency. …
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Taking Down Goliath Is Digital 101 For The Davids Of Business
If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are found in Kevin Ryan and Rob “Spider” Graham’s new book Taking Down Goliath: Digital Marketing Strategies for …
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It’s 2014, Do You Know Where Your Investment In Content Is?
When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman's new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of a wider restructure of the agency, which will …
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Does Your Print Campaign Maneuver Like A Ford?
If you want to sell... Show, don't tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like "Park Assist" would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford's technology works. http://youtu.be/Bj2VP9Nyqow Agency: BBR …
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Data Informs Strategy And Creative (Don’t Fight It)
The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is "using data to inspire creative work or creative thinking." According to The New York Times, 300 employees of Ogilvy & Mather are being devoted to OgilvyAmp, …
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