Does Your Print Campaign Maneuver Like A Ford?

If you want to sell… Show, don’t tell.

Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like “Park Assist” would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford’s technology works.

Agency: BBR Saatchi & Saatchi Israel