Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is mobilizing The Resistance using data visualization, sticky design, and an …
Data Without Persuasion Is Like A Naked Biscuit—All Potential
People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the focus shifted to the long-term impact brand communications will have on the company’s …
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Marketing To Teens Today? Talk To Their Smartphone Appendage
As a disciplinary measure, have you ever tried to remove a teen's smartphone from them? It sounds straightforward and benign until you factor that the heaviest smartphone users consider separation from their smartphone is like severing a limb. In other words, it's beyond painful—it's torture of the cruelest and most unusual sort. How addicted are young people today? According to Pew Research: Some 95% of teens …
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Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip
"Data excite advertisers." What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. "Addressable advertising." Help us, Lord. Tracking digital movements of the people in a target demographic is not the same …
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Add Primary Research To Your Pitch; Win the Pitch
Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help agencies solve the problem. There's no mention in their report about the need to …
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The Quants Runneth Over
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It's understandable that clients are scared to death of their own intuition and risky creative ideas from the agency. And it's ridiculous because marketing is for the brave. A degree …
There’s Just So Much Digital Smoke Being Blown Up Our Asses
If you haven't yet found time to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his "frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising"—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is a huge criminal underworld that knows how to fake online traffic and fake online clicks and …
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Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy
"We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue." -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information? Zeynep Tufekci an associate professor at the School of …
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