DDB, Sydney explores the manliness is next to godliness motif in this spot for McDonald's. [via Make The Logo Bigger] …
Continue Reading about Old Spice Users Like Quarter Pounders →
By David Burn
DDB, Sydney explores the manliness is next to godliness motif in this spot for McDonald's. [via Make The Logo Bigger] …
Continue Reading about Old Spice Users Like Quarter Pounders →
By David Burn
According to the Farmer John microsite, VoteLAHotDog, "New York has the Dirty Water Dog. Chicago has the Red Hot. Even Baltimore has the Half Smoke. It's high time L.A. got its own dog: The Bacon Wrapped Hot Dog. Born on the streets of East L.A., and sold by street vendors everywhere from Ktown to WeHo, from the Westside to downtown, those delicious Bacon Wrapped Dogs are as So-Cal as surf boards and peroxide." [via …
Continue Reading about Los Angeles Encased Meats Brand Plays Its Locavore Hand →
By David Burn
Have you seen Anomaly's new work for Budweiser? Keith Levy, vp of marketing at Anheuser-Busch InBev, talks about the new "Grab some Buds" work in an Adweek interview. How would you describe the work stylistically? It's very visual. . . A lot of the Budweiser work, even if you go back over the years, has been fairly copy intensive. There's not one spoken word in the campaign. So, what you're going to have is a lot of …
Continue Reading about Buds Don’t Let Buds Drink Swill, Or Do They? →
By David Burn
Young & Rubicam is working with Goldman Sachs to improve the Wall Street firm's reputation, as it begins to emerge from years of public scrutiny regarding it pay and business practices. According to The New York Times, Goldman's "Progress is Everyone's Business," campaign is running in national, regional and local newspapers and on various web sites, all of which lead readers to GoldmanSachs.com/Progress. Here's …
Continue Reading about What Happens When Your Ad Campaign Is Really A PR Campaign →
By David Burn
Goodby, Silverstein & Partners' new campaign for Sierra Mist Natural with "real sugar and nothing artificial" goes down the trees and rocks talk to me path, which is fine, but the dialogue (and casting)...Stab me with your chewed up Bic pen why don't you? I do like the ridiculous payoff: "The soda nature would drink, if nature drank soda." Adfreak] …
Continue Reading about What Happens When The Creative Team Takes Mushrooms →
By David Burn
Martin Krejci of Stink has just finished another visual treat, this time to promote the launch of the new Nokia N8 via Wieden + Kennedy/London. …
Continue Reading about It’s Not Just A Phone, It’s A Platform For Adventure And Invention →
By David Burn
Creature and the Sherry Council of America have undertaken a countrywide tour to recruit members to the Secret Sherry Society via secret cocktail parties. So far, stops have included Boston, New Orleans, Washington, DC and Seattle...the rest are of course...secret. The campaign includes print, online, guerilla and alternative forms of advertising. To get the word out in each city, messages were hidden in alt …
By David Burn
Let's take a look at this new advertising technology from Solve Media. Solve Media from Solve Media on Vimeo. I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to action. [via Media Memo by Peter Kafka] …
Continue Reading about A Cognitive Approach To Online Advertising →
By David Burn
Scantily-clad and well-oiled builders feature in Sell! Sell!'s first TV work for MyBuilder.com, as part of a campaign launching across TV, VOD, online and print. MyBuilder.com Commercial from Sell! Sell! on Vimeo. Sell! Sell! creative director Vic Polkinghorne said, "We knew it was important to start them out with an idea that communicated what the site does, but in a way that's arresting enough to demand attention …
Continue Reading about It’s Okay, They’ll Wear Work Clothes On The Job →
By David Burn
To show just how important taking vacation is, Royal Caribbean's agency of record JWT New York, has created videos encouraging people to get off the hamster wheel and take time to recharge. According to their press release, Royal Caribbean and JWT "hope to shift societal beliefs and behavior with regards to vacation taking. It's a monumental task, but it's time that someone stepped forward on behalf of the American …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer