You’re Not Going To Flag This Bull Down

“The Bull” debuted today on YouTube. It’s a new adidas commercial from 180LA for Derrick Rose’s new signature basketball shoe, the adiZero Rose 2.

Directed by Stacy Wall, the spot celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess.

Filmed in Madrid, the spot features authentic Spanish bullfighters in their traditional costumes.

“The Bull” begins television rotation October 5 on ESPN and Cartoon Network programming, and during NFL broadcasts on CBS, NBC and ESPN. The campaign also includes print, online and mobile activation, and social conversation via



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.