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Where Your Does At?

In-game advertising has come to Cabela’s Big Game Hunter 2012 from Activision.

Actually, it’s an in-game interactive promotion, but who’s counting?

Agency: 72andSunny
Director: Greg Popp

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.