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Advertising News and Know-How
"The Bull" debuted today on YouTube. It's a new adidas commercial from 180LA for Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. Directed by Stacy Wall, the spot celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess. Filmed in Madrid, the spot features authentic Spanish bullfighters in their traditional costumes. “The …
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In-game advertising has come to Cabela's Big Game Hunter 2012 from Activision. Actually, it's an in-game interactive promotion, but who's counting? Agency: 72andSunny Director: Greg Popp …
To say the rest of the world loves soccer is an understatement. Americans, not so much. Nothing new there. Video game soccer, however, is a slightly different story, as the success of EA Sports FIFA series will attest. (Insert your own joke about Americans preferring artificial things to real ones here.) But hey, if you can't beat 'em join 'em. And that's exactly the thinking behind this new campaign from …
R&R Partners and Las Vegas Convention and Visitors Authority are back with new spots in their "What happens here" campaign. According to Las Vegas Sun, the LVCVA opted two years ago to temporarily discontinue production of “What happens here” ads and focus on other campaigns to aggressively boost visitation while the economy was slumping. Apparently the direct appeals worked and now there's room to …
Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. Beginning today, U.S. residents over the …
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Hamblor, the god of hamburgers, is a David&Goliath creation meant to help Carl's Jr. sell it's new six dollar burgers. Clichés were indeed hurt during the making of this commercial, but let's not worry about that. This is fun stuff. Much more fun that whatever McDonald's, Wendy's and BK are serving up. According to Los Angeles Times, marketing for the chain's new Steakhouse Burger launch will also feature …
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Since when do adverts get their own teaser and worldwide premier? British Airways' new 90-second commercial will be featured on the airline’s Facebook page starting at 6am EST tomorrow, and begin airing in the US on TV, in newspapers and online next week. Keith Williams, British Airways’ chief executive, said: “The motto To Fly. To Serve. is part of the DNA of British Airways. It is on our coat of arms, …
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Jarritos is painting the town red. And then some... The Mexican soft drink's new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos' agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on buildings in Hollywood, Silver Lake and Venice Beach, Calif. I'm also a fan of the well done …
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