Last Monday, I tipped back a couple beers with Daniel Honigman, co-founder of AdYapper, a new venture in the consumer ad space. The site is beginning to emerge from stealth mode and move into beta at this time. Honigman isn't looking for coverage here just yet (he spoke to me off the record). But he does value feedback from me and the AdPulp community. So, if you're interested in Yapping some ads, visit …
Not Your Great Great Great Great Grandpa’s General Store
Opened in 2008, the Drake General Store has three Toronto locations: Queen West next to the Drake Hotel, Yonge Street in Rosedale, and Bathurst at King. They offer treasure hunters a unique mix of classic and modern goods, both from local Canadian artists and businesses and from suppliers around the world. Conceived by Red Urban and Untitled Films, the campaign features three spots, each with a …
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When Your Car Is A Media Center, There’s No Escape
Kelly Clarkson with Chris Berman riding shotgun in a Toyota Camry. What the...? Yes, that's James Lipton and Andrew Zimmerman in the back. Loading the car with four seemingly disparate media makers supports the car as media center concept. Why the passengers are singing along with the Grammy winner behind the wheel, is a different question. "The last time most of us bought a new car, texting was for kids, …
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The Iceman Cometh (And He Selleth Omni-Heat)
Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath. According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, which cost between $750 and $1,200, and Omni-Heat …
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Start Your Morning With Something Cheesey At Hardee’s
The new "Made from Scracth Cheddar Biscuit" at Hardee's is going to attract (and repel) fans with a campy commercial like this: Agency: David&Goliath …
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Hearts Love Almonds
Fall means football. And football means greasy, fatty, barbecue-y, dip-slathered, cheesy treats that taste good, but are bad for your heart. Sterling-Rice Group and their client The Almond Board of California offer an alternative. The “Heart” in this new campaign is played by LA comedian and improv actor, Jeff Galante. …
Real Biscuits Come From A Deep Hole In The Sand
Carl's Jr. and its ad agency David&Goliath are not shy, and they are not afraid. Which is good, because this new ad for the chain's "Made From Scratch Biscuits" could be considered anti-Southern. The brand's gentleman from the past says, "As you can see, I'm from the South." Then he bows to the hole in the ground from whence he emerged, as if to say it's not China down there, it's 19th century Dixie (or …
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Fotolia Exercises The European Option
The Globe and Mail spoke to Patrick Lor, North American president of Fotolia.com about his company's use of long copy ads to advertise the company's visual products. He was concerned that everyone in the microstock photo agency business had the same message of what they had to offer: great images, great search, great quality and millions of images at great prices. So, he zagged where others zig. For more …
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