Kelly Clarkson with Chris Berman riding shotgun in a Toyota Camry. What the…?
Yes, that’s James Lipton and Andrew Zimmerman in the back. Loading the car with four seemingly disparate media makers supports the car as media center concept. Why the passengers are singing along with the Grammy winner behind the wheel, is a different question.
“The last time most of us bought a new car, texting was for kids, Facebook was unknown, music was only sold on compact discs and restaurant reservations were made over the phone,” says Margaret Keene, executive creative director at Saatchi & Saatchi LA. “Times have changed and so have driver’s expectations.”