Real Biscuits Come From A Deep Hole In The Sand

Carl’s Jr. and its ad agency David&Goliath are not shy, and they are not afraid. Which is good, because this new ad for the chain’s “Made From Scratch Biscuits” could be considered anti-Southern.

The brand’s gentleman from the past says, “As you can see, I’m from the South.” Then he bows to the hole in the ground from whence he emerged, as if to say it’s not China down there, it’s 19th century Dixie (or worse).

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.