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Wexley School for Girls are the tricksters of modern day advertising. For one, their agency appears from the street to be a gallery of curios, or a museum for the eclectic. And the name itself is a clue to their ability (or is it a willingness?) to differentiate. Then there's the work... I love how Wexley and Taco Del Mar does a lot with a little here. You don't need big budgets and extraordinary …
Continue Reading about Spotlight on NW Creative: Moving Shrimp Tostadas Wexley-Style →
"Start with a simple idea. Think. Think more. Drink coffee. Stop thinking. Start doing." Wieden + Kennedy's new ad for the new 2013 Dodge Dart uses a lot of periods to make its point. But that's not all it does. The 90-second spot also echoes the agency's "Fail Harder" ethos throughout. According to Reuters, the No. 3 U.S. automaker has much riding on the success of the Dart, the first vehicle designed and …
Continue Reading about How To Change Cars Forever: Tweak. Tweak. Tweak. →
Crispin Porter + Bogusky will “See You Tomorrow” at one of 2000 Applebee's locations. Here's a look at the first two spots in a new food-focused campaign from the Boulder- and Miami-based agency since winning the account: I'm a little confused by the over-confident tagline. Isn't tomorrow always one day off? It's not now, that I know. Maybe Applebee’s president, Mike Archer, can clear matters up. …
Continue Reading about Turn Off The Food Channel And Head Over To Applebee’s →
La Quinta borrowed a strategy from Holiday Inn Express, and turned to a cliché instead of a concept to make this new spot. So, it must be very bad. Right? Yep. It's bad. Greg Medernach of Unconditioned Response helps us see just how bad. ...when John performs this raising his leg up over this other guy, it makes it appear as though his intent is to urinate on him like a dog would do. This is gross and …
I live in the Pacific Northwest, where coffee is culture, and for some it is more like religion. So, I don't mind a SNL-like skit where coffee snobs like myself are taken to task. In fact, when it is well done, it can be pretty funny. Portlandia-funny, even. Do these spots for Maxwell House (made by the Chicago and New York offices of mcgarrybowen) stand up to the Portlandia test? Not quite, but thanks to …
In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior. In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying its 2012 Running Campaign mantra throughout all consumer touch …
It's not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A lot has changed in the world since our …
Continue Reading about Charleston Novelist Claims, “We Are The Pig” →
Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial. For all the talk about moving away from interruption …
Continue Reading about Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket →
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