K-SWISS Is On The Run

In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior.

In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying its 2012 Running Campaign mantra throughout all consumer touch points: “We’re Freaks for The Run!”

Interestingly, Kenny Powers and 72&Sunny had nothing to do with this campaign. Mile 9 of Calabasas, Calif. is K-SWISS’ agency of record for their Performance Brands – including Running, Tri and Tennis.

The above ads are from Mile 9.

Previously on AdPulp: Blades, Go F-ing Buy Them



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.