K-SWISS Is On The Run

In 2011, K-SWISS launched a highly successful marketing campaign to support their line of performance running shoes – increasing sales over 40% from the year prior.

In 2012, K-SWISS is poised to build on that success with a multi-million dollar integrated marketing campaign that connects with runners on both a product and emotional level, conveying its 2012 Running Campaign mantra throughout all consumer touch points: “We’re Freaks for The Run!”

Interestingly, Kenny Powers and 72&Sunny had nothing to do with this campaign. Mile 9 of Calabasas, Calif. is K-SWISS’ agency of record for their Performance Brands – including Running, Tri and Tennis.

The above ads are from Mile 9.

Previously on AdPulp: Blades, Go F-ing Buy Them

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.