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Advertising News and Know-How
In lottery marketing, as in America itself, it's all about the big win. One minute you're pissing in a pot, the next you're sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency's new work for The Ohio Lottery challenge people’s conceptions of what it means to win by focusing on the emotional impact …
Continue Reading about In Ohio, Playin’ It Safe Is Still Playin’ To Win →
How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you're The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, "We simply wanted people to remember they can bring Fridays Big Ribs home." Agency: The …
American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father's Day that demonstrates what it means for dads to "show up." https://youtu.be/lqRWoaykM7M The spot from Figliulo&Partners kicks off the company's new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how the firm approaches offering …
Continue Reading about American Century Leaves The Rat Race To Rodents →
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand and the values we stand by,” says Jenna Stephenson, Director of Marketing and …
Continue Reading about Harmless Harvest Overcomes Objections Before You Can Object →
"You Don’t Have to Go Far to Go Far." That's a great line for Greyhound, care of Sausalito's finest. https://youtu.be/veK36ijvITI Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but those who travel to discover. The campaign is aimed at Millennials. …
We can no longer wait for governments and not-for-profits to fix what ails our societies. Today, companies (and the individuals who work there) are driving innovation and positive change, because it's the right thing to do for the larger community and the brand. Take the widespread proliferation of discarded fishing nets ensnaring aquatic life and clogging waterways. It's a problem that threatens the wildlife in …
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https://youtu.be/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. https://youtu.be/_hk0Gx02NfM There's no focus on the vehicle's specs in …
Continue Reading about Hyundai Wants Modern Families To #MakeQualityTime →
Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. https://youtu.be/TvUIOxxuLZI The posters dissolve during the rain, releasing a powerful yet environmental friendly larvicide that kills the …
Continue Reading about Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch →
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