Adpulp
Advertising News and Know-How
The COVID-19 pandemic is altering the business landscape in dramatic ways. The retail sector is CLOSED, except for grocery stores, and restaurants that offer takeout or delivery. Airlines and hotels are operating on the thinnest of ice with next to no revenue. Millions of people are now working from home, and so on. Brand advertising too has changed. Let's have a look... Facebook: Where Human Connections …
Continue Reading about Big Brands Make Creative Adjustments During COVID-19 Pandemic →
Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today's social distancing-sensitive audience. The agency's client, Karlovačko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let's see the adaptation: Now, let's view the original: The TV commercial was directed by a BAFTA Best Film …
Testify. That's what the CEO long shot is all about. The man in charge addresses the lone camera and reassures and convinces all by uttering his precious words aloud. Just by making his thoughts known they become real. CEOs are the best magicians! Here's the leader of Jersey Mike's thanking his franchise owners, not his employees, because he doesn't see them as his employees. The sandwich makers work for the …
I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you're screwed. Apparently, the viewers are older than the hills and/or out of work. What we know for sure is the commercials that are meant to …
Continue Reading about Mid-Day Danger: The Worst Commercials on TV →
Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. https://youtu.be/gh53-wOdYPQ As the fastest growing brand in the yoghurt …
Continue Reading about That’s Creamy: noosa Yoghurt is Full On Tasty →
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let's suspend disbelief and watch commercials because that's what we do here. https://youtu.be/lLgW6yaHq4M Like magic, the hippie chick (who isn't ready to go full …
Continue Reading about Credit Sesame Skewers Financial Illiterates In Attempt To Win Them Over →
A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that has the same sound as another word but is spelled differently and has a different meaning. Chili's is …
Build it and they will come running towards you with their cash. That's the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel at a time. https://youtu.be/-qND8XaOUk4 "Make the world you want. You've got the power, we've got the …
Continue Reading about GoDaddy Joins The Age of Aquarius, Asks Entrepreneurs To Sing Along →
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