Common ground. It's been missing in America, and we desperately need to regain this sacred space where all Americans are on more equal footing. With this need for community in the air, a private school in Southern California enlisted help from Aron Fried, who graduated from the school. The result is a charming commercial that sells the school and a whole lot more. https://youtu.be/0PTu3j-_s-w This is what Fried …
Ancestry.com Reveals and Then Connects You To Your Heritage
My mom is a big Ancestry.com fan. She's been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution. My mom also recently discovered new records about her long-lost grandfather (my great grandfather). He owned an auto repair business in …
Continue Reading about Ancestry.com Reveals and Then Connects You To Your Heritage →
The World’s First Storytelling Machine? No, It’s Just A Car.
Here's a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it's expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it's a lie. The truth is we've been telling stories since campfires were invented. https://youtu.be/VQW4kEh44Xs I had a highly annoying boss once. Thankfully, he said one …
Continue Reading about The World’s First Storytelling Machine? No, It’s Just A Car. →
Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
Continue Reading about Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car →
Smart Kids Can See (and Smooth) That Wrinkle In Your Brow
Kids see the world differently. Kids are naturally optimistic. Right now, adults could use some child-like enthusiasm, and KiwiCo's new commercial delivers it. https://youtu.be/Fajxyic4750 When a child actor is asked to speak to adult themes, the outcomes are typically terrible. Not this time. The young girl at the center of this spot makes the spot work. She's also a rocket launcher. Expand Horizons via …
Continue Reading about Smart Kids Can See (and Smooth) That Wrinkle In Your Brow →
Panda Express Invites Americans to Celebrate the Lunar New Year
Many brands want to portray an American togetherness. Many brands fail at this attempt because they do not connect their product to the idea. Thankfully, we're not looking at another failure today. Instead, we have a quick-serve restaurant brand authentically connecting to its heritage and successfully sharing it. This week, in celebration of Lunar New Year beginning on Friday, February 12, Panda Express (the …
Continue Reading about Panda Express Invites Americans to Celebrate the Lunar New Year →
On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial
Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that'll bring Americans together. https://youtu.be/D2XYH-IEvhI The spot is contrived and doesn't even attempt to place Jeep in the solution. “It’s a bit downbeat, it’s very quiet, it’s a prayer,” said Olivier Francois, global chief marketing officer at Stellantis NV, parent company of the Jeep and …
Continue Reading about On Super Bowl Sunday, Jeep Drives Into a Joe Biden Commercial →
A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar…
The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas. Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday. https://youtu.be/0Criw6ObLZ8 Dell's new work challenges the …
Continue Reading about A Laptop, An Electric Vehicle, A Beer, and A Sandwich Walk Into A Bar… →
