Adpulp
Advertising News and Know-How
By David Burn
Raising Cane's Chicken Fingers is getting its game on. With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane's, which opened across from Louisiana State University in 1996. Hence, a seasonal promo loosely tied to March Madness. …
Continue Reading about You Don’t Have To Be Built Like A Giraffe To Dunk →
By David Burn
So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you'll see she is about to lovingly bite into a burger. Starting this month, Lakshmi is promoting Hardee's Bacon Western Thickburger in a commercial directed by Chris Applebaum, who memorably brought a babe and a Carl's Jr. burger together in a 2005 ad starring Paris Hilton. Carl's Jr. parent company CKE Restaurants owns and …
Continue Reading about Burger Replaces Apple As Object of Original Sin →
By David Burn
Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, "We wanted to build more than a campaign, we wanted a platform that would permeate the network." I think "platform" is the wrong word here, but "Travel Bug" as a "concept" and "Catch It" as a tag might be a hit. …
By David Burn
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, "People don't really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale." …
By David Burn
Bartle Bogle Hegarty for Johnnie Walker: An ad for a Belgian charity: Be careful out there. Hitchhiking can be a rough sport. …
By David Burn
Hunt Adkins recently launched work for their client Bard's Beer. The only gluten-free beer that uses malted sorghum, Bard's Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard's, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print advertising and a fully redesigned website. Here's a look at some …
By David Burn
DIRECTV likes to make generic CableCorp look silly. And I must say, they're doing an excellent job of it. [via Deutsch LA] …
By David Burn
Sometimes it helps to see the "making of" segment or director's notes before the feature. This is one of those times. Okay, now view the spot from McCann Erickson. The advert imitates the infamous Bellagio fountains in Las Vegas in tune to the comic opera Don Pasquale. …
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