Burger Replaces Apple As Object of Original Sin

So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you’ll see she is about to lovingly bite into a burger.
Starting this month, Lakshmi is promoting Hardee’s Bacon Western Thickburger in a commercial directed by Chris Applebaum, who memorably brought a babe and a Carl’s Jr. burger together in a 2005 ad starring Paris Hilton.
Carl’s Jr. parent company CKE Restaurants owns and operates Hardee’s.
According to People Magazine, Lakshmi says of her new ad, “I think it’s a beautiful love song to food.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.