Travel Bug Leaves It’s Mark


Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, “We wanted to build more than a campaign, we wanted a platform that would permeate the network.” I think “platform” is the wrong word here, but “Travel Bug” as a “concept” and “Catch It” as a tag might be a hit.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.