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Littlefield Gives Government Services The Animated Treatment

At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was "contentious," and he didn't want that kind of energy around his pacific little agency. Be that as it may, we've all gone on to make many more ads for all sorts of clients. Gale is now at Littlefield in Tulsa working on …

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When You Live In Chicago, A Friend Of The Blackhawks Is A Friend Of Yours

Element 79 is braking new Blackhawks-related work for Harris Bank. "With this campaign, we wanted to go beyond showing the people of Chicago that Harris is 'Here to Help,' but also to say, 'your home team is our home team,'" said Alan Spindle, Group Creative Director at Element 79. "Like the Blackhawks and the Bulls, Harris is a Chicago institution." The spots feature Blackhawks Defensemen and Olympic Gold …

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Wonder About The Wild

Our Man In Havana, a New York-based creative consultancy, is showcasing new work for Wildlife Conservation Society's Bronx Zoo and New York Aquarium. "Typical zoo advertising invites people to come see the animals," said Andrew Golomb, co-founder and creative director at Our Man In Havana. "But what surprised us was when we did research and asked people why they visit the zoo, they cited a number of reasons in …

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High Tech Consumer Device Gets The Taylor Swift Treatment

180LA tapped country star Taylor Swift to help sell Sony's new cyber-shot DSC-TX7 digital still camera. It's hard to tout product features in a 30-second TV format, especially when you're paying a four-time Grammy winner to appear in your spot, but this camera has some interesting features, so I'll help Sony and 180LA out here. The camera's intelligent iSweep Panorama feature captures ultra-wide panoramic shots in …

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Ads That Assume Much

Ken Wheaton of Ad Age brought the following spot from Hungry Howie's to my attention. On YouTube, I found these two complimentary spots from the Michigan-based chain, which now has 564 locations in 22 states. Of course, there's nothing new about an agency making spots for a client that in turn makes fun of agency life. Write what you know. Right? Wrong! I like a pizza joint that seeks to interest me in their …

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Leave Your Duffer Days Behind

Product features are nice and shiny, but benefits drive trial and purchase. For instance, a golf club manufacturer could go on and on about the rightness of their clubs. Or they could tell you their clubs will help you play better, guaranteed. That's the path Golfsmith in Austin, Tex. is taking. Matt Corey, SVP/ marketing and business development at Golfsmith explains: Everyone wants to have fun and enjoy the game. …

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Local Bank Spots Coming Up Short

It seems to me that every local agency wants a local bank as an account, and the chance to make TV for them. YouTube is certainly overflowing with the results... Clearly, local banks make their spots on the cheap. You can see from the spots above where the production quality is--or is not--and you can see the steps taken to save money. The first spot, for instance, puts all its chips in a type treatment (the …

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