There’s safe on slick roads, safe at top speeds and safe backing out of the driveway, all of which are owned by Volvo. But other vehicles also provide drivers feelings of well being. In this new work for Land Rover’s LR4 from Young & Rubicam New York, the agency explores another, funnier side of safety.
According to the spot, just sitting inside a Land Rover gives you a feeling of safety that you’ll be able to appreciate on the road and off.
It’s a 47-second spot. Hats off to Y&R’s media team for pulling that off. Can we see the buy?