Littlefield Gives Government Services The Animated Treatment

At the turn of the century, art director, Gale Venosdel, and I made a pretty cool poster for netLibrary. We would have made many more ads together, except for the fact that Tom Evans thought I was “contentious,” and he didn’t want that kind of energy around his pacific little agency. Be that as it may, we’ve all gone on to make many more ads for all sorts of clients.
Gale is now at Littlefield in Tulsa working on Tulsa Health Department, among other accounts. THD provides a multitude of services like free immunizations and low cost screenings designed to keep the 600,000 Tulsa residents safe and healthy. But first, the government body, like any advertiser, must get the attention of its intended audience.

Tulsa Health Department challenged the team at Littlefield to portray them as a warm, welcoming government agency instead of a stuffy bureaucracy. In my view, these whimsical, animated spots certainly do the job.
Gale also tells me the campaign has been selected to appear in Lürzer’s International Archive. Of course, the real mark of excellence is gaining favorable treatment here on AdPulp 😉
Gale Venosdel: art director
Cullen Koger: writer
Cori Dantini: illustrator
Ryan Gallet: animator
Intake Studios: production



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.