Adpulp
Advertising News and Know-How
Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain's paper cup. Chips Are Rad! Chips might seem so little, so inconsequential...but if we didn't have chips, how would we eat salsa? With a spoon? And then what would make salsa different than soup? And would people want …
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How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you're a recruiter at Goodby Silverstein & Partners, you just know. But what if you're not in that world? What if you work for a design shop or a Web development firm? What if you work in marketing on the client side? In these cases, the question …
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Could you imagine laboring over a piece of copy the way old-timers like Howard Gossage did? And if you did, what would your current clients do to it after you sent a draft to them? Thanks to these internet tubes, people everywhere are writing, all the time. Or at least, they're typing. Has all this collective writing ability lowered the grammatical and stylistic standards of the ad industry? That’s the …
Continue Reading about The Future Of Marketing Words Don’t Look So Purty →
We're both in the brand identity game. So, let's put our heads together on this. The Internet needs an identity refresh. Please understand that this is #probono work, since there is no real client and no one to bill. We all own the Internet, right? It's a community garden and thus our undertaking to improve it is a just cause. Plus, our investment of free labor in the future of the Internet's brand will be noted …
Continue Reading about THE INTERNET HAS A REPUTATION PROBLEM →
Naming is tough. You end up with one word out of the hundreds or thousands of possibilities on the wall. And if a committee had anything to do with it, the one word chosen is likely to be stupid, or at best uninspired. Such is the case with this new made up word: Mondelez. According to Chicago Tribune, Kraft Foods is proposing to change the name of its global snacks business to Mondelez International Inc. when …
Continue Reading about No, It’s Not A New Vegas Casino, It’s A New Snack Foods Division. →
Copywriters have screenplays in their drawer, up their sleeve and on their mind. It's just the way it is. Some writers never go anywhere with their day dreams, others move to Hollywood and through a special blend of luck, talent and sheer will, manage to see their ideas turned into multi-million dollar productions. Some, like Robert Pirosh, a copywriter turned screenwriter, go on to earn an Academy Award for Best …
Continue Reading about Peregrinate: To Travel Especially On Foot →
Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like "Where's the beef?" or "Plop plop fizz fizz oh what a relief it is." Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. It seems Arnold Worldwide is aiming for (but not quite reaching) this kind of thing with "The Egg …
Continue Reading about The Egg McMuffin of Copy Techniques →
PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the "dramatic decline of the press" and says there aren't as many reporters to pitch a story to today. Nopp also believes that the reporters …
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