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Ads Need To Stop Acting Like Ads And Start Acting Like Content

Beth Wilson of Women's Wear Daily reports on print maven Tina Brown's advice to bloggers seeking a pay day. So how can media companies, advertisers or bloggers really make money on the Web? Tina Brown, one of the keynote speakers at last weekend's 2009 BlogHer conference in Chicago, said she may be closer to finding an answer. At The Daily Beast, which receives more than two million unique viewers but has yet to make …

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Deepak Chopra Helps Honda Sell Cars

"Dreams vs. Nightmares" is the latest installment in Honda's DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda's corporate philosophy. "We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news," says Barbara Ponce, manager of corporate advertising for Honda. The campaign which can be seen on Honda's …

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Spotlight on NW Creative: Visit Idaho

Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. "Adventures in Living," features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the family's Twitter feed, they're spending the today (day seven of their trip) jetboating in …

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Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG's ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter to her and other Coca-Cola brand managers: [via Adweek's Real Time Cannes] …

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Original Content Not Paying The Bills At Internet Production House

The creators of lonelygirl15 and Bebo-backed KateModern are backing away from producing more original entertainment, at least for the time being. Greg Goodfried, who co-founded web studio EQAL in 2007 with partner Miles Beckett, says it boils down to costs and reach. "To build and sustain audiences and get [original shows] noticed you need an enormous platform. Unless you can get YouTube to put you on their home page …

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Cinematic Quality Vodka

42Below vodka is "an independent spirit that admires your own." That's why they dreamed up OneDreamRush, a film project that brought 42 notable directors together to make 42 shorts, each 42 seconds in length. Each short deals with a dream that "continues to haunt, delight and inspire" the directors. Visit 42x42.com for information on the directors, behind the scenes footage and the trailer. …

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Content Investments Need Time To Mature

Adweek's Brian Morrissey argues that "branded content has yet to take off" despite all the "hype, rounds of venture capital investment and a flurry of activity." Mark Beeching, CCO at Digitas, which created a dedicated unit to produce branded content called The Third Act, said, advertisers have lurched from strategies that relied too heavily on destination sites to a love affair with viral videos to a tendency to …

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