According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax.
“It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said.
Leo Burnett is the agency behind the work.
reminiscent of the 1979 national lampoons “my vagina”
http://www.tgfa.org/fiction/MyVagina.htm