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When You Pay For Content, By Definition, It’s Something of Value

Serial entrepreneur Patricia Handschiegel is looking forward to 2010. She says it's going to be "a cool year for the internet." She also sees some interesting challenges on the horizon and what the response to those challenges might be. Launching ideas in the not far away future will require much more investment, effort and strategy. Less people will do it. Quality content will become an issue to the users to …

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Signpost To New Space: Media Arts (Not Advertising) Defines The Industry Now

Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium's global creative and media accounts--a unique position for an in-house agency. Ad Age points out that "media companies have been working harder to staff up their creative services groups …

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Why Make Ads When You Can Inspire Art Projects?

La Comunidad/Miami and Buenos Aires is producing 40 original art and video shorts for the pan-Latin American audience on behalf for Converse. "Art has always been a great source of inspiration in our culture. This Converse project plays to our strengths as an agency, as it gave everyone in our three offices the chance to express themselves creatively and interact with great artists from all over the world," said …

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The End

According to The New York Times, CBS is canceling "As the World Turns," the 54-year-old soap that is the last daytime serial owned by Procter & Gamble. The show's audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season. The show chronicled generations of characters in fictional Oakdale, Ill., as they survived love and loss, but they couldn't survive the …

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WKE Is A Pure Entertainment Play. My Advice: Dirty It Up.

Aaron Mesh of Portland alt weekly, Willamette Week, spent several weeks putting together a cover story on Wieden + Kennedy Entertainment (WKE), the division of the agency that sees itself as a budding north-of-Hollywood studio. It's a long story, but here's the heart of the matter: What it lacks is a business model. The project turns upside down the calculation that guides most advertising production: Instead of …

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Autocontentmatons And Advertisers In The Newsroom

According to The Wall Street Journal, AOL is betting it can reinvent itself with a numbers-driven approach to developing content, based on what Web-search and other data tell it is most likely to attract audiences and sponsors. AOL says its technology streamlines the process of assigning, editing and publishing stories by using a series of algorithms to predict the types of stories, videos and photos that will be …

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Sponsored by Belgian Beer In A Can

Mother London is taking us back to an earlier black and white time to promote Stella Artois in an aluminum can. According to Mother, the show is hosted by Alain du Monde, and consists of a sequence of nine episodes through which Alain, his robot butler Albert 3000, the Mondettes, and their guests show that being green and stylish need not be incompatible. The campaign is supported by a comprehensive media spend, …

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Entertain & Inform, Then Entertain Some More

Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, borrowing a strategy from the early days of radio and television when shows like "The Kraft Music …

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