Sony's make.believe campaign, which asks consumers to "believe that curiosity is the key to creativity" and that "anything you imagine you can make," is featuring artists and independent filmmakers who used Sony cameras for their projects. The one above, for example, is a profile of Jessica Sanders, a director who made "After Innocence," a documentary that won the Sundance Special Jury Prize in 2005 about prisoners …
Time To Stand Up And Be Counted In 2010
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York's campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census--why should one take the time to fill it out? Not everyone's answer …
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The ’10 Unleashed From Ford Mustang
The 2010 Ford Mustang is being supported by 10 mini-documentaries that showcase the car in action. The mini-docs are the end result of a contest from the car brand last spring, where customers (and a couple celebs) were asked to dream big in a Mustang. The piece below showcases drift racer Vaughn Gittin, Jr. living out his ultimate experience in a Mustang by traveling to Japan--where his sport was invented--and …
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When You Pay For Content, By Definition, It’s Something of Value
Serial entrepreneur Patricia Handschiegel is looking forward to 2010. She says it's going to be "a cool year for the internet." She also sees some interesting challenges on the horizon and what the response to those challenges might be. Launching ideas in the not far away future will require much more investment, effort and strategy. Less people will do it. Quality content will become an issue to the users to …
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Signpost To New Space: Media Arts (Not Advertising) Defines The Industry Now
Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium's global creative and media accounts--a unique position for an in-house agency. Ad Age points out that "media companies have been working harder to staff up their creative services groups …
Why Make Ads When You Can Inspire Art Projects?
La Comunidad/Miami and Buenos Aires is producing 40 original art and video shorts for the pan-Latin American audience on behalf for Converse. "Art has always been a great source of inspiration in our culture. This Converse project plays to our strengths as an agency, as it gave everyone in our three offices the chance to express themselves creatively and interact with great artists from all over the world," said …
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The End
According to The New York Times, CBS is canceling "As the World Turns," the 54-year-old soap that is the last daytime serial owned by Procter & Gamble. The show's audience, which exceeded six million viewers a week in the 1990s, has drawn less than 2.5 million so far this season. The show chronicled generations of characters in fictional Oakdale, Ill., as they survived love and loss, but they couldn't survive the …
WKE Is A Pure Entertainment Play. My Advice: Dirty It Up.
Aaron Mesh of Portland alt weekly, Willamette Week, spent several weeks putting together a cover story on Wieden + Kennedy Entertainment (WKE), the division of the agency that sees itself as a budding north-of-Hollywood studio. It's a long story, but here's the heart of the matter: What it lacks is a business model. The project turns upside down the calculation that guides most advertising production: Instead of …
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