Why Make Ads When You Can Inspire Art Projects?

La Comunidad/Miami and Buenos Aires is producing 40 original art and video shorts for the pan-Latin American audience on behalf for Converse.

“Art has always been a great source of inspiration in our culture. This Converse project plays to our strengths as an agency, as it gave everyone in our three offices the chance to express themselves creatively and interact with great artists from all over the world,” said Co-Founder and Co-Chief Creative Officer of La Comunidad Jose Mollá. Brother and co-Chief Creative Officer Joaquin Molla added, “We believe the work will inspire Converse fans” and trigger their “creative sensibilities.”
The work will apprear on the brand’s Latin American websites: www.converse.com.mx (Mexico), www.converseargentina.com.ar (Argentina), www.converse.cl (Chile), www.converse.com.pe (Peru), and www.converseallstar.com.br (Brazil).
Some of the artists featured in the campaign include actor/director Gisele Elias Karam and illustrator Jorge Aldarete.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.