Signpost To New Space: Media Arts (Not Advertising) Defines The Industry Now

Palladium Boots and, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear.

According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium’s global creative and media accounts–a unique position for an in-house agency.
Ad Age points out that “media companies have been working harder to staff up their creative services groups to secure more advertisers, whether it’s cable networks producing co-branded commercials for sponsors or magazines partnering with brands for custom in-book content, events and occasionally covers.”
Arguably, none have worked harder at it than Vice. The 500 Vice employees around the globe and 50 Virtue staffers are expert multitaskers, with many people filling multiple roles with the magazine, the agency and the production of VBS.TV. Sounds like a great place to work to me!
Eddy Moretti, Vice/Virtue’s creative director, says having such a nimble workforce has helped it secure many of its recent long-term clients and that there are cost and production efficiencies to be gained by brands working directly with a media company’s creative services department.
[Previously on AdPulp: Good Content Is A Virtue]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.