What's the first thing you think of when you hear the word "Mormon"? If you're like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it's big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo Bigger] …
Surfers Like Fresh Calamari And Pacifico Beer
Seattle-based Creature is unleashing Pacifico's new experiential and content play, WebTrek. WebTrek is online journey that parallels the real-life story captured in the surfing documentary, Grey Whale Sessions. The film's trailer serves as a jumping off point into the online version of a Pacifico journey which requires some creative problem solving to find your way down the trail and complete the story. Those who …
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Nordstrom.com Clicking Video, Mobile And Social Boxes
Seattle-based retailer, Nordstrom, which operates 193 stores in 28 states, is investing in its online store. Seattle Times reports that Nordstrom's new site--three years in the making--promises easier navigation, bigger photos and a prominent place where people can express their thoughts about the latest trends. Executive Vice President Jamie Nordstrom, who oversees the company's direct division, believes the …
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Fade In: The Ace Hotel
Ace Hotel in New York City is the setting for three short films, thanks to a deal put together by Massify -- a social media Web site where filmmakers, actors, crew members and editors showcase their work and coordinate new projects -- and Killer Films. Killer Films, Ace Hotel, and Massify from Massify on Vimeo. According to The New York Times, while the three films are marketing tools for the hotel, Massify wants to …
You Can Put A Price On Exclusive Niche Content That Helps People Do Their Jobs
Miles Galliford, co-founder of SubHub, a company that makes it easy to build a membership site and charge for access to premium content, says, the number one reason that people pay for content is because they can't get the information they need elsewhere for free. Writing on Marketing Profs, Galliford argues: "Successful membership websites tend to be run by people deeply immersed in their subject, and they have …
Why Is Advertising So Crappy?
The following essay was first published on The Ad Contrarian and is reproduced here in its entirety by permission of the author, Bob Hoffman. Why Is Advertising So Crappy? Like most sensible people, here at The Ad Contrarian world headquarters we do our best to avoid advertising. This keeps getting harder and harder. Despite all the witless proclamations of new age marketing gurus about the death of advertising, …
Rocket Scientists Like The VAIO
The first rocket to reach the moon had less computing power than today's Sony VAIO notebook. Which raised the question: can a Sony VAIO laptop with Intel processors launch a rocket into space? To test the premise, 180LA paired eight brilliant high school students with Tom Atchison, founder of Rocket Mavericks, using Sony VAIO laptops with Intel Core Processors, to design, build and launch a 29-foot tall, 1,100-pound …
EC = MC (Every Company Is A Media Company)
The New York Times is looking at the relationship between "hipster media company," Vice, and non-hipster brands like Intel and Dell. The partnership between Intel and Vice includes the creation of a Web site, The Creators Project, which began in May. Earlier this year, the partnership also began producing events in five cities around the world -- New York, London, São Paulo, Seoul and Beijing -- that are one part …
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