"I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn't know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I'd never seen, hearing the hiss of steam outside, and the creak of the old wood of the hotel, and footsteps upstairs, and all the sad sounds, and I looked at the cracked high ceiling and really …
Want To Be Found Online? Concentrate On Content
Michael Bissell, President of Conquent in Portland, likes to disagree with his clients. When it comes to things like having a presence on Facebook or an iPhone App, Bissell says, "Don't just do things because you're 'supposed to' -- do them because you have a reason to do them." Bissell's clients also want their site to appear on the first page of Google's results, when people search. Here's what he says about …
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It’s Primarily Content That Creates The Connections
In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that's so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it's not really a social strategy, as much as a search-engine-optimization strategy. We aren't necessarily …
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Is Your Content Strategy Liquid And Linked?
Chris Schreiber of Sharethrough was in Cannes last week. He says one of the most compelling sessions he attended was "Liquid and Linked" from Coca-Cola execs who detailed the company's global connections, a.k.a marketing, strategy. Here's the official description of the panel: "Liquid and Linked" is a strategy that places a new emphasis on dynamic storytelling to connect with people across multiple connection …
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Content In The Royal Court
Dyaln Byers of Adweek had lunch with Carl Johnson of Anomaly on the terrace of the Carlton Hotel in Cannes this week. Byers asked Johnson how he felt about the notion that “content is king.” “I don’t agree with that,” he said. “I think it sends you down the wrong track. I’d say the emphasis is on relevance and usefulness. The danger with the content story is—the most powerful thing you could do to me as a …
Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy?
Wong, Doody, Crandall, Wiener's latest "Digital Minute" email newsletter looks at the issue of new media immediacy. For consumers, the trend towards immediacy provides instant gratification and lets users generate content, but for marketers and other organizations, the trend poses a tricky conundrum. The faster information is released, the less time there is to filter it and produce insightful content. And, given …
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Like A Baton, I Hand You This Story
Maria Popova of Brain Pickings has some interesting things to say about content curation. Finding a way to acknowledge content curation and information discovery (or, better, the new term we invent for these fluffy placeholders) as a form of creative labor, and to codify this acknowledgement, is the next frontier in how we think about “intellectual property” in the information age. IP, as a term, is inherently …
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Story Is Life
Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater. At the 13 minute mark in the conversation, Asacker says, "You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don't understand how their audience makes meaning. They're stuck in …
