The Question Isn’t What The Camera Can Do, The Question Is What Can You Do With The Camera

“I woke up as the sun was reddening; and that was the one distinct time in my life, the strangest moment of all, when I didn’t know who I was — I was far away from home, haunted and tired with travel, in a cheap hotel room I’d never seen, hearing the hiss of steam outside, and the creak of the old wood of the hotel, and footsteps upstairs, and all the sad sounds, and I looked at the cracked high ceiling and really didn’t know who I was for about fifteen strange seconds. I wasn’t scared; I was just somebody else, some stranger, and my whole life was a haunted life, the life of a ghost. I was halfway across America, at the dividing line between the East of my youth and the West of my future.” – Jack Kerouac from On The Road

Mekanism put four “friends” in a camper and sent them sailing out the great American highway with nothing but a gas card and brand new Samsung SH100 digital cameras.

Kinda, sorta. I imagine the production company’s crew, and various members of the agency and client teams also wanted to be “On the Road,” as it were.

Hat tip: San Francisco Egotist



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.