Story Is Life

Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater.

At the 13 minute mark in the conversation, Asacker says, “You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don’t understand how their audience makes meaning. They’re stuck in yesterday’s paradigms of persuasion.”

Man, I don’t want to be stuck in yesterday’s paradigms of persuasion. Do you?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.