DuPont is investing in content as a means to tell real stories about the work it is doing in communities around the globe. According to Adweek, DuPont is working with Twofour and OgilvyEntertainment to produce 13 shorts from a pool of some 150 ideas put forth by DuPont employees. …
Red Bull Founder Sees His Content Strategy As “A Line Extension”
Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz, the 67 year-old Austrian marketing titan behind Red Bull. Concerning the recent U.S. launch Red Bull's international lifestyle magazine, The Red Bulletin, the real journalists in the room want to know, "what's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? On May 15, subscribers to the Los …
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Please Help Shape Our Editorial Product
One of the nice things about having zero financial support from readers is we don't need to attend to "outside" needs. But is that any way to run a 'zine or website, as the case may be? Of course, not. Answering readers' needs is a huge part of what operating a micro media business is all about. Just what are our readers' needs? From my perspective, better content, always. (I'm happy to hear about any other needs …
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Paying Attention To Paid
I'm happy to see that Kansas City based marketing consultant and entrepreneur John Jantsch believes in paid content. As an industry, content producers need to find ways to recapture the value in their content, discover the proper way to package it, build multiple streams of residual income with membership communities and we’ll all be better for it. "Community builds when there is value," he argues on …
Ads That Provide Value To Readers, Provide Value To Publishers
Brian Stelter of The New York Times looked at a new report from the Graduate School of Journalism at Columbia University. The intent of the report is to help newspapers, magazines and television stations better compete in the online marketplace. The report’s authors diagnose problems for digital media. Perhaps chief among them is that advertising on the Web tends to have less value for the consumer than …
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The Fake Tucker Carlson Doesn’t Wear Socks
Every year, tens of millions of socks mysteriously disappear. The phenomenon creates social, economic and personal psychological problems that create an untold burden on society. That's where the Laundered and Orphaned Sock Society (L.O.S.S.), an advocacy group funded by GE Center for Advanced Laundry Studies, comes in. Let's hear from the experts... Just in case this campaign for state-of-the-art washers …
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Content Makers Can’t Keep Up With Screen Makers
Jim Louderback, CEO of Revision3 Internet Television in San Francisco flew down to L.A. for the Digital Hollywood conference currently underway in Marina del Rey. He came away with some interesting observations that Ad Age is happy to share with the likes of us. One executive from NBC pointedly said that "we make television episodes and short form content", and that the former were real entertainment, and the …
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Nueva Serie Bilingüe de Guión Original
Telemundo's bicultural, bilingual cable network, mun2, announced the largest partnership integration in its history, to support of its new, action-packed scripted series, RPM MIAMI. The integrated sponsor, Valvoline, will be providing online viewers and car enthusiasts access to exclusive secret scenes that will not air on television, episode recaps featuring the hottest models, behind the scenes footage, and …
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