Glen Beck Gonna Get His

Glen Beck, paid content pioneer…

That’s right, the awkward star of right wing radio and TV is taking his show to the World Wide Web and he intends to charge for it.

The New York Times calls it a “first-of-its-kind effort to take a popular — but also fiercely polarizing — television show and turn it into its own subscription enterprise. It is an adaptation of the business models of both HBO and Netflix for one man’s personal brand — and a huge risk, as he and his staff members acknowledged in interviews in recent days.”

“I think we might be a little early,” Mr. Beck said of his plan for the Internet network, called GBTV, which will cost $5 to $10. “But I’d rather be ahead of the pack than part of it.”

To power GBTV, Mr. Beck’s company, Mercury Radio Arts, has teamed with MLB Advanced Media, the interactive arm of Major League Baseball, which streams hundreds of games to online users each year. It also has a deal with Clear Channel, its radio partner, to promote the online network.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.