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Better Branding Through Content

DuPont is investing in content as a means to tell real stories about the work it is doing in communities around the globe.

According to Adweek, DuPont is working with Twofour and OgilvyEntertainment to produce 13 shorts from a pool of some 150 ideas put forth by DuPont employees.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.