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Advertising News and Know-How
Rock and roll and cars go together. Like mustard and hot dogs. Which may explain what Buick is doing featuring indie band Hellogoodbye and audio equipment company Harmon/Kardon in this five-minute mini rock doc. The band took a two day road trip across Nevada in a Buick Regal Turbo - filming during the trip - and wrote the song, "Killing Time" inspired by what they saw on the road. Barbara Goose, of …
Continue Reading about Tiger Woods Nowhere Near This Buick →
Content, content, content...it's all anyone's talking about. Myself included. To wit, we have news from Austin about Greatest Common Factory, a content creation agency founded by three former GSD&M staffers. At its core GCF believes advertising has moved from a media driven business to a content driven one. The 80/20 rule of media to production has inverted itself and as the demand for more content grows …
Continue Reading about Is Content Merely A Long Form Ad With the Pitch Removed? →
Macy's is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for "news, reviews, magic and more." According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts. Macy's will devote each weekday to a different subject, such as …
Continue Reading about Macy’s Asks the Pros for Help With Its Blog →
Kevin Gao, a former consultant at McKinsey, wrote a 90-page tract he called The Consulting Bible about how to get a job at McKinsey and began selling the e-book at $25 apiece. Last year, he says, the title made more than $100,000. According to BusinessWeek, Gao's success motivated him to start a company to help other writers find a market for their e-books. Hyperink aims to produce meatier content than a …
Continue Reading about Hyperink Brings Some “How To” To eBook Publishing →
According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which is being billed the “presenting sponsor.” The ad revenue from …
Continue Reading about Print Vehicle, Marie Claire, Invests In More Print →
To help Nike Running UK engage with an aspirational young female audience, AKQA created a short film ‘Music Runs Ellie’ which launched today as part of a wider social media campaign for Nike+. Ellie Goulding, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to train for Run to the Beat, powered by Nike+, London’s Music Half Marathon which took place on September 25, …
Continue Reading about British Pop Star Runs Into the Light for Nike+ →
Marking its fifth consecutive year of supporting and promoting independent, non-commercial radio, Toyota’s Free Yr Radio and Seattle's KEXP return to New York City to produce and broadcast interviews and performances at the CMJ 2011 Music Marathon & Film Festival live from the lobby of the Ace Hotel New York at 20 West 29th Street. This year, Toyota’s Free Yr Radio has appeared at Lollapalooza in Chicago, …
BudTV bombed, but that's not stopping McDonald's from throwing some big fat chips on the content marketing pile. According to Los Angeles Times, McDonald's Channel, a digital network of exclusive original content targeted at dine-in customers is ready for prime time. The McDonald's channel, being rolled out slowly during the next few months and will soon be up in 800 McDonald's restaurants in Southern and …
Continue Reading about The McD TV Is Free, The Fries You Have To Pay For →
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