Print Vehicle, Marie Claire, Invests In More Print

According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue.

The November issue was selected to introduce the supplement because the issue is devoted to the subject of money.

The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which is being billed the “presenting sponsor.” The ad revenue from the supplement is being estimated at almost $1 million, with Express accounting for more than half.

In a nod to the pull of the Internet among the target audience for Marie Claire@Work, there will be a digital edition of the supplement — including three video clips — in the iTunes store and from Zinio. Express, which will be the sole sponsor of the digital edition, is to send it to eight million customers on its e-mail lists.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.