Print Vehicle, Marie Claire, Invests In More Print

According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue.

The November issue was selected to introduce the supplement because the issue is devoted to the subject of money.

The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which is being billed the “presenting sponsor.” The ad revenue from the supplement is being estimated at almost $1 million, with Express accounting for more than half.

In a nod to the pull of the Internet among the target audience for Marie Claire@Work, there will be a digital edition of the supplement — including three video clips — in the iTunes store and from Zinio. Express, which will be the sole sponsor of the digital edition, is to send it to eight million customers on its e-mail lists.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.