Hyperink Brings Some “How To” To eBook Publishing

Kevin Gao, a former consultant at McKinsey, wrote a 90-page tract he called The Consulting Bible about how to get a job at McKinsey and began selling the e-book at $25 apiece. Last year, he says, the title made more than $100,000.

According to BusinessWeek, Gao’s success motivated him to start a company to help other writers find a market for their e-books.

Hyperink aims to produce meatier content than a content mill, it also plans to be nimbler than a traditional how-to publisher—a market currently dominated by John Wiley & Sons’s For Dummies series.

“There are experts around the world that have not yet written the book on how to work with papier-mâché or how to cook with oil,” says Scott Weiss, a general partner at Andreessen Horowitz who took part in the decision to invest in Hyperink.

I have to admit I’m pretty enticed by the idea of publishing e-books. Don’t know that I need the help of a service like Hyperink, but I do need help formatting the titles and getting them prepared for all the different e-reader platforms.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.