Adpulp
Advertising News and Know-How
"Keep your day job, until your night job pays." -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I made this correction several years ago, and now I put more time and energy into Bonehook.com. Bonehook is my marketing services …
Continue Reading about See All This Content? I Also Provide It To Clients →
I've been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I'm not sure. But it appears to be the future of advertising. We might have to face the reality that most of us in marketing are playing small ball. That the majority of our work …
Continue Reading about Producing Mass Quantities of Content Might Be The New Normal →
David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. http://youtu.be/jEcGpXCz9ps Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. …
Continue Reading about BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity →
Agencies active in the content game are making progress. They've moved away from the "every company is a media company" fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media remains as strong as ever. What is a global leader in digital marketing to do? …
Continue Reading about Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems →
You can't read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. http://youtu.be/uayO9HmfFbI According to Variety, Comcast bought DailyCandy in 2008 for $125 million from investment firm Pilot …
Ideas are a dime a dozen. Talented people have great ideas all the time. It's the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme "Every company is a media company" makes sense. Media companies and entertainment companies know how to run with an idea. They're producers, and that's what brands and their …
Continue Reading about Find Your Inner Producer — Make Great Things Happen →
New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp's travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes Inc. headquarters this week. Otherwise, I would not be puzzled by this statement: Mark Himmelsbach, COO …
Continue Reading about Brand Publishing Is The New New Content Marketing →
Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called "Don't Sell Out," now that I can't explain. "We wanted to blend art, content and commerce to create a video people want to watch, and the Dockers element …
Continue Reading about Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier →
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