Adpulp
Advertising News and Know-How
DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it's imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a strategic partner for this and I recommend Funnelbox in Oregon …
Continue Reading about The Results Are In. Video Wins Again. →
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who is behind YouTube advertising sensations like Orabrush. As it happens, Orabrush's …
Continue Reading about Holy Tongue Cleaners, Orabrush Team Spins Off →
Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo... #swiftstyle #stripes #jailbirds A photo posted by Swift Collective (@swiftcollective) on May 5, 2014 at 5:41pm …
Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
Continue Reading about VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt →
Content is not king. Red Bull's content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company couldn’t do what Red Bull is doing, and he vehemently disagreed. There are, he said, rules …
Continue Reading about New Feature Film from Red Bull Media House (One of 600 Pieces of Content) →
When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman's new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of a wider restructure of the agency, which will …
Continue Reading about It’s 2014, Do You Know Where Your Investment In Content Is? →
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let's look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. http://youtu.be/okTokQgOo6I Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The new spot joins “Economy Class” and “Car Wash,” which were released earlier …
Continue Reading about Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) →
People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, "Content is a meaningless term -- a media contrivance -- invented by bullshit artists to add gravitas and mystery to mundane marketing activities." Yes, Hoffman is a humorist at heart, but I appreciate the pokes he provides, as it helps keep me on my game. …
Continue Reading about When Content Scores Points For Brands, It Doesn’t Need Much Defense →
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