Adpulp
Advertising News and Know-How
Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
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Content is not king. Red Bull's content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company couldn’t do what Red Bull is doing, and he vehemently disagreed. There are, he said, rules …
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When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman's new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of a wider restructure of the agency, which will …
Continue Reading about It’s 2014, Do You Know Where Your Investment In Content Is? →
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let's look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. http://youtu.be/okTokQgOo6I Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The new spot joins “Economy Class” and “Car Wash,” which were released earlier …
Continue Reading about Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) →
People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, "Content is a meaningless term -- a media contrivance -- invented by bullshit artists to add gravitas and mystery to mundane marketing activities." Yes, Hoffman is a humorist at heart, but I appreciate the pokes he provides, as it helps keep me on my game. …
Continue Reading about When Content Scores Points For Brands, It Doesn’t Need Much Defense →
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It's an exciting prospect. Say clients Omnicom's agree to this and dedicate just 10 percent of …
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Columbia Sportswear has been "trying stuff since 1938." Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer's role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full time editors or paid professional athletes. They are college students, they are …
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Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more "Look at Me!" adverts. For instance, King Tuff's new single, "Danger in the Dark," was created for the Captain Morgan brand's new global advertising campaign, The Tavern Series, which premiered in Mexico last week. "Danger in the Dark" will also appear on …
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